The objectives of SIA are:
To provide a social and cultural forum to integrate and celebrate multiculturalism and social harmony in Swindon.
To provide a range of community services which would include funding and delivery of specific festivals in local neighborhoods, organizing and running activities and services that improve the quality of people's lives and celebrate the diversity of local Indian and Asian communities (without any prejudice/discrimination on religious or any other grounds).
To encourage and support families and extended families to participate in sporting activities on a regular basis to encourage them to have healthy lives and enhance their quality of life.
To work with Swindon Borough Council in its objectives to achieve harmony in ethnic diversity.